Mission, Vision, and Values
Our Mission
To empower professionals working on college campuses and other industries to integrate pop culture education into their engagement strategies to create inclusive and authentic communities from day one.
Our Vision
Fueled by our passion for pop culture and dedication to equity and inclusion, we envision a future where everyone who identifies as a geek or a nerd feels safe and accepted.
Our Values
Education, Inclusivity, Connection, Authenticity
To all who proudly identify as geeks and nerds, we dedicate our efforts to you. Our hope is that you find a sense of belonging and a safe space—both psychologically and emotionally—on your college campuses and in your workplaces. May you be embraced by those who celebrate your authenticity and love for all things geek.
This is the way.
Adapted from Dr. Emily Sandoval’s DissertationLearn more about our consulting and speaking services
We work with professionals who are overseeing engagement work in higher education, student affairs, and learning and development.
If you are passionate about pop culture and are curious to learn how to integrate it into your work, visit our services page to learn more.